Google is preparing for its highly anticipated “Made By Google” event, set to take place on August 20, 2025. The company will introduce its latest flagship lineup the Pixel 10 series featuring multiple models, upgraded AI capabilities, larger base storage options, and a strategic pricing structure aimed directly at competing with Apple’s upcoming iPhone 17 series.
The move to retain pricing for the Pixel 10 Pro, despite notable upgrades, signals Google’s intent to strengthen its position in the premium smartphone market while keeping pressure on Apple.
Summary Table
| Feature | Details |
|---|---|
| Event Name | Made By Google 2025 |
| Event Date | August 20, 2025 |
| Models | Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, Pixel 10 Pro Fold |
| Starting Price | $799 (Pixel 10) |
| Highest Price | $1,799 (Pixel 10 Pro Fold) |
| Storage | Starts at 128 GB (Pixel 10, Pixel 10 Pro) and 256 GB (Pixel 10 Pro XL, Pixel 10 Pro Fold) |
| Key Competitor | Apple iPhone 17 Series |
| Key Upgrades | AI enhancements, increased base storage |
| Official Website | https://store.google.com |
Pixel 10 Series: Models and Pricing Strategy
Product Lineup
At the event, Google is expected to unveil four models:
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Pixel 10 – Standard model
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Pixel 10 Pro – Premium flagship
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Pixel 10 Pro XL – Larger and more advanced flagship
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Pixel 10 Pro Fold – Foldable flagship device
Pricing Details
According to a Forbes report citing major retailer listings across the United States, Canada, and Europe, Google will keep the same pricing as the Pixel 9 series for most models. The expected pricing is:
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Pixel 10: $799 (128 GB)
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Pixel 10 Pro: $999 (128 GB)
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Pixel 10 Pro XL: $1,199 (256 GB)
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Pixel 10 Pro Fold: $1,799 (256 GB)
This strategy aims to maintain value perception while introducing enhancements, particularly in AI features and storage capacity.
Storage Upgrades and Model Adjustments
Google is also making a strategic shift in its storage offerings. The Pixel 9 Pro XL started with a 128 GB base model, but the Pixel 10 Pro XL will begin at 256 GB. While this gives users more capacity by default, it also eliminates the lower-priced 128 GB entry point for this specific model.
This change effectively sets the mainline Pixel pricing progression at:
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$799 → $999 → $1,199
The move mirrors Apple’s rumored approach with the iPhone 17 Pro, where Apple is expected to raise its prices by $50 but increase the base storage from 128 GB to 256 GB.
Focus on AI Integration
A significant emphasis for the Pixel 10 series will be AI-powered experiences. While details are still emerging, the devices are expected to feature:
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Enhanced Google AI tools integrated into the OS
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Improved photo and video processing powered by AI algorithms
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Expanded offline AI capabilities for real-time translation and transcription
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Smarter Google Assistant functionality with deeper app integration
This AI-first approach not only strengthens Google’s competitive advantage but also positions the Pixel 10 lineup as a direct rival to Apple’s AI advancements in the upcoming iPhone 17 series.
Competition with iPhone 17 Series
Apple’s iPhone 17 Pro lineup is anticipated to debut in September 2025, shortly after Google’s launch. Reports indicate Apple will:
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Increase prices by approximately $50
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Boost base storage to 256 GB for Pro models
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Introduce upgraded camera technology and AI-enhanced processing
By keeping Pixel prices stable while increasing storage, Google is countering Apple’s pricing shift, making its devices appear more cost-effective in direct comparisons.
Pixel 10 Pro Fold: A Unique Offering
The Pixel 10 Pro Fold stands apart in both pricing and format. Priced at $1,799 for 256 GB, it is Google’s answer to the foldable market segment currently dominated by Samsung’s Galaxy Z series.
However, a TechRadar report suggests the foldable model may face production or launch delays, potentially shifting its availability beyond the August event. If delayed, Google’s immediate focus will remain on the three standard Pixel 10 models.
Event Expectations
The Made By Google 2025 event will likely feature:
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Official unveiling of Pixel 10 series
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In-depth demonstrations of AI-powered features
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Updates to Google’s software ecosystem, including Android and Google Workspace integrations
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Potential sneak peeks at other hardware, such as Pixel Watch or Nest products
FAQs
Q1: When will the Pixel 10 series be launched?
A. The Pixel 10 series will be unveiled at the Made By Google event on August 20, 2025.
Q2: What is the starting price of the Pixel 10 Pro?
A. The Pixel 10 Pro is expected to start at $999 for the 128 GB model.
Q3: Will the Pixel 10 Pro XL have more storage?
A. Yes, the Pixel 10 Pro XL will start at 256 GB, replacing the 128 GB base option.
Q4: How does the pricing compare to the iPhone 17 Pro?
A. While Apple is expected to raise prices by $50, Google is keeping Pixel prices the same as last year, offering more storage without a price hike.
Q5: Will the Pixel 10 Pro Fold launch alongside the other models?
A. It may face delays, according to TechRadar, meaning it might launch later than the standard Pixel 10 models.
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